wells fargo

engaged since 2020

A unified brand system ensuring consistent expression across all physical touchpoints creating continuity across customer-facing and service-driven spaces.

The work establishes a cohesive design language that scales across retail branches, ATM programs, and sub-brand environments while maintaining recognition across varying levels of customer interaction.

Role: Design Consultant / Visualization Specialist
Scope: Retail, exterior environments, ATM programs, and private client interior experiences across multiple sub-brands

Approach:

• Developed and supported design systems across variety of environments

• Translated brand standards into scalable environmental applications across multiple formats and touchpoints

• Designed exterior branded environments including primary ID and wayfinding systems

• Contributed to WIM interior retail experience and desk design concepts

• Produced design intent drawings to communicate design to stakeholders and vendors

• Maintained and updated design intent documentation from concept through vendor production

• Ensured ongoing alignment of asset drawings and 3D models through proprietary project systems

Completed at Kraido.