CHEVRON

engaged since 2020

A multi-program brand system translating Chevron across a full energy ecosystem, including retail, car wash, lower-carbon initiatives, hydrogen, and lubricants.

The work establishes a consistent visual and spatial language across highly varied touchpoints, ensuring every interaction, from fueling to emerging energy infrastructure, reinforces the Chevron brand.

Role: Design Consultant / Lead Designer (Car Wash Program + Brand Expression)
Scope: Multi-program brand system

Approach:

• Developed and supported design systems across a variety of programs

• Led design direction for Chevron Car Wash concept

• Translated brand identity into consistent spatial and environmental applications across multiple use cases

• Collaborated across programs to ensure alignment of visual language and customer experience

• Contributed to evolution of exterior treatments, signage systems, and updated wordmark application

• Manage and maintain 100+ pages of brand standards governing global consistency

• Conducted site visits to validate brand implementation and consistency across locations

• Partnered with vendors through prototyping, specification, and production phases

• Directed design updates across internal teams and external stakeholders

Outcome:
Delivered a unified, scalable brand system across Chevron’s energy ecosystem ensuring consistency across emerging and traditional energy programs while maintaining flexibility for regional and operational variation.

Completed at Kraido.