unnamed artist

ARENA TOUR_2025

A stage design concept for a major arena tour, built around the narrative and aesthetic of the artist’s new album exploring the tension between familiarity and distortion.

Rooted in the recognizable, the environment gradually shifts into something more abstract. The designed focused on negative space used with intention, light embedded within material, and a spatial language that can evolve over the course of the performance.

Role: Experiential Designer
Scope: Concept development through final visualization

Approach:

• Translated album narrative and emotional tone into a cohesive spatial concept

• Explored the use of negative space and embedded lighting to create depth and visual tension

• Developed a stage environment that evolves alongside the performance, reinforcing key narrative moments

• Built detailed 3D models and high-fidelity renders to communicate design intent at an arena scale

Outcome:

A concept-driven stage environment that positions the set as an extension of the artist’s storytelling, demonstrating how spatial design can amplify narrative and emotion.

Concept development for Voyage Productions.