microsoft Build

San francisco_2026

A full conference environment brought to life through animation in a one-week sprint, translating static design intent into immersive walkthroughs spanning exterior arrival sequences through interior activation spaces.

Role: Head of Visualization
Scope: End-to-end visualization of full conference environment for executive sign-off

Approach:

• Translated static design documentation into a narrative-driven animated walkthrough of the full conference environment

• Built spatial continuity across exterior and interior environments to communicate a unified attendee experience

• Developed lighting, materiality, and environmental composition to establish realism at scale

• Integrated human-scale elements to communicate crowd density and activation points throughout the space

• Structured animation pacing to support an executive-level presentation for decision-making flow

• Managed modeloptimization for rendering efficiency

• Directed lighting, camera paths, and scene composition using SketchUp + Enscape

Outcome:
Enabled Microsoft leadership to experience and approve a fully realized conference environment prior to build, accelerating alignment and supporting confident executive sign-off on the final design direction.

Design and final video editing by Sparks.